This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

This Business of Concert Promotion and Touring: A Practical Guide...

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Editorial Reviews

Concerts are part art, part party--and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour mana

Customer Reviews

Unless your rich

Reviewed by Joseph David Lopez, 2009-11-28

Unless you're rich don't bother buying this book. It only tells you things as if 1) you're a superstar or 2)rich. Its main focus is on how to put up big shows and which if you are already there (superstar) you don't need the book and even if you are rich you wont be putting up shows in arenas without being a superstar. I don't mean superstar as in someone who is "big" famous wise but has a great fan base.

Food for thought

Reviewed by Glyn J. Maclean, 2009-07-07

It is important to understand that I ordered this book from Christchurch in New Zealand. Amazon handled the shipping as if I were living in an apartment just down the street from a local book store. In fact the local national retail book chain offered a delivery time substantially longer than Amazon. So the purchase experience from Amazon from order to delivery was superb.

The book itself has good information on the business of concert promotion and touring. That said, in a modern age I would value a resource kit (CD Rom) with templates for contracts and organisational documents. I highly recommend this book to anyone exploring the business of putting on concerts.

Concert promotion

Reviewed by Mark A. Tomlinson, 2008-05-15

I am everything for the band and I find the information in this book very valuable depending on the role I play each day, either managing my self or preparing a set for a show, great material, I carry this book with me everyday hoping to have it all memorized.

Provides new cutting-edge career paths in the notoriously difficult music industry

Reviewed by Midwest Book Review, 2008-03-04

THIS BUSINESS OF CONCERT PROMOTION AND TOURING: A PRACTICAL GUIDE TO CREATING, SELLING, ORGANIZING AND STAGING CONCERTS provides new cutting-edge career paths in the notoriously difficult music industry, which has been virtually transformed by digitalization and online copying. Promoters of music have kept industry secrets to success tightly to themselves - until now. Here's a book for any looking to become involved in the music industry and for business pros seeking an edge: from ads and promotion to managing performers, gaining publicity and venue staffing, here are all the keys to industry success and the secrets which fuel such successes.

Indie Promo keeps yur band on track

Reviewed by SadWings, 2008-02-28

This book was a good compilation of facts to keep an
Indie band on track to be successful. Add Tour Smart by
Martin Atkins and you should avoid many pitfalls other
bands have faced in the past